Diamond Aircraft
Diamond’s website acts as an integral part of their sales and marketing strategy. It not only provides information to users, but it also tracks interest and leads to gauge the effectiveness of media buys and other marketing tactics. The existing website was no longer up to date. It was not accessible cross device and it no longer met Diamond’s needs for its online presence. The new Diamond Aircraft website would have to be done quickly to meet Diamond’s newfound popularity.
The website started off as a small project but grew rapidly becoming quite a large website. The new Diamond website provided a fresh new look to Diamond Aircraft’s online presence, as well as became a new means for Diamond to keep it’s dealers and stakeholders across North America up to speed with corporate strategy and industry insights. The website provides information on the latest going ons with the company, ongoing events, and new aircraft releases and ventures.
