Updated User Accounts
Safyre Labs established a goal to improve user accounts and data collection. To accomplish this, I was tasked with revamping the existing user accounts on Lee Fiori, Jewlr and then later ONE+ONLY, as well as to include cross promotion on ONE+ONLY. This project is currently on going as there are multiple components to the user account that need to be redone, however the email preferences and a handful of sections were completed before my departure.
Using wireframes, I established what was needed and what was not. New content was added as well as updating old content. Once approved, I would then impliment the design style over the wireframes and send the project as well as prototypes to the dev team to build out. Currently, the email preferences are completed and the most flushed out which has allowed users to update their email preferences with Jewlr, Lee Fiori, and ONE+ONLY. This has resulted in more honed in data collection as Safyre Labs now knows what users are more interested in.
Wireframes for the My Account Info page.
The Email Preference page with Jewlrs design system put in place.
The My Information page with Lee Fiori’s design system put in place.
Email Preferences
+ Cross Branding
A later addition to the email preferences page was incorporating cross branding opportunities for both Jewlr and Lee Fiori within ONE+ONLY. The thinking behind it was that users may only purchase one engagement ring their whole life however they may want to purchase other products through Jewlr/Lee Fiori. Having users receive emails about these product offerings would be a great way to encourage those sales. I created two small co branding opt in CTAs within the email preferences page on ONE+ONLY to educate users on the brand as well as encourage users to sign up for these emails.
